"There is no other single thing that we will do in the next 10 years, that will most directly and significantly influence our ability to support the mission and ambition of the university - than the Georgetown 360 project."

"Technology may be the enabler but our community will be the power behind this exciting project. Georgetown is uniquely positioned with the GU360 project to raise the bar in higher education through innovation and collaboration"

What is GU360?

GU360 is a Georgetown-branded, scalable technology interface that will add greater flexibility to the way Georgetown Faculty, Staff, Students, and Alumni, communicate and interact with one another on a daily basis.

Among the unique features it provides is a dynamic technological framework capable of managing the key data, relationships and touchpoints accrued throughout the entire Hoya experience, whether one is a prospective student or donor. Likewise, due to its emergent Constituent Relationship Management (CRM) technologies, GU360 will also support a wide range of Faculty-driven activities including peer-to-peer searches and improved collaboration opportunities.

Built from the outset with end-users in mind, a project of this magnitude could only have been made possible via input and collaboration across the University. The Executive Sponsors for GU360 are R. Bartley Moore, VP for Advancement, Judd Nicholson, VP and Chief Information Officer and Pat Cloonan, Dean of NHS at Georgetown. Accordingly, the Office of Advancement and UIS are actively partnering with key stakeholders from across the University in fostering GU360’s university-wide integration.


The goal of GU360 is to bring together that rich information into a single 360-degree relationship view that will allow Georgetown to become better stewards, while supporting our processes. As an ambitious and comprehensive initiative designed to implement an enterprise-wide CRM solution at Georgetown, the University will be the first Higher Education institution to utilize this customizable approach.

There are three key parts to this critical project:

  • By fully-modernizing its existing Advancement capabilities, Georgetown is undertaking an important next phase towards achieving an integrated, university-wide, framework for Alumni engagement and Donor engagement activities. Related processes will be anchored by robust gift-processing and gift-accounting capabilities.
  • Building on the modern, flexible and scalable Salesforce platform, the University is also replacing its outdated Faculty information management systems (Explore) with an easy-to-use, ‘one-stop shop’ solution that will improve related collaboration, information sharing, and research opportunities.
  • In allowing for greater engagement between the Faculty, Staff and Students, the University is delivering a customized, Georgetown-branded student portal that will enrich the academic experience, while providing the level of customer service today’s higher education students demand.

We aim to provide full 360-degree views of each constituent across the University lifecycle spectrum: from prospective student to active enrollee; from graduate student to alumni; and between, Faculty, Researchers, Staff, and beyond.


To develop this new University-wide CRM, we have adopted a modified agile iterative approach so that over time we will improve and add functionality. In Phase I, we will implement fundamental CRM functionality based on requirements gathered by the School of Nursing & Health Studies from a variety of stakeholders across the University as the foundation for Hoya360. In future phases, we will extend Hoya360's capabilities based on additional recommendations for functionality and expanded stakeholder involvement, so that we may better manage relationships between Georgetown's students, faculty and academic staff.


The GU360 team is comprised of many people across different parts of the university. Details of each teams are listed here.