What are the goals?
Today, Georgetown's constituent information is dispersed across a variety of systems, spreadsheets and individual notes. Additionally, siloed constituent management solutions across the University also prevent Georgetown from achieving complete views of any individual.
The goal of GU360, a campus-wide Constituent Relationship Management (CRM) system, is to bring together that rich information into a single 360-degree relationship view that will allow Georgetown to become better stewards, while supporting our processes. As an ambitious and comprehensive initiative designed to implement an enterprise-wide CRM solution at Georgetown, the University will be the first Higher Education institution to utilize this customizable approach.
The CRM is much more than a living history of relationships; it will also include functionality for event registration, gift processing, and much more.