Today, Georgetown's constituent information is dispersed across a variety of systems, spreadsheets and individual notes. Additionally, siloed constituent management solutions across the University also prevent Georgetown from achieving complete views of any individual.
The goal of GU360, a campus-wide Constituent Relationship Management (CRM) system, is to bring together that rich information into a single 360-degree relationship view that will allow Georgetown to become better stewards, while supporting our processes. As an ambitious and comprehensive initiative designed to implement an enterprise-wide CRM solution at Georgetown, the University will be the first Higher Education institution to utilize this customizable approach.
The CRM is much more than a living history of relationships; it will also include functionality for event registration, gift processing, and much more.
In response to a Higher Education landscape which has become more mobile and connected, Georgetown is developing GU360, which will improve the University’s ability to engage its community of Students, Faculty, Alumni and Staff.
There are three key parts to this critical project:
- By fully-modernizing its existing Advancement capabilities, Georgetown is undertaking an important next phase towards achieving an integrated, university-wide, framework for Alumni engagement and Donor engagement activities. Related processes will be anchored by robust gift-processing and gift-accounting capabilities.
- Building on the modern, flexible and scalable Salesforce platform, the University is also replacing its outdated Faculty information management systems (Explore) with an easy-to-use, ‘one-stop shop’ solution that will improve related collaboration, information sharing, and research opportunities.
- In allowing for greater engagement between the Faculty, Staff and Students, the University is delivering a customized, Georgetown-branded student portal that will enrich the academic experience, while providing the level of customer service today’s higher education students demand.
We aim to provide full 360-degree views of each constituent across the University lifecycle spectrum: from prospective student to active enrollee; from graduate student to alumni; and between, Faculty, Researchers, Staff, and beyond.